Webinar

The 1:1 Personalization Playbook: Using AI to send every guest their own offer

Save The Date — July 15, 2026 | 2 PM ET

Presented by

Your guests are not all the same. Their offers should not be either.

For years, restaurant marketers have used segmentation as the best available workaround: one offer for all lapsed guests, another for all loyalty members, another for high-frequency diners. It works, but only up to a point. Guests get treated as groups, never as individuals.

Now, with AI, restaurant leaders can finally run true 1:1 personalization for every guest, automatically and at scale. No rebuild, no rip-and-replace. All you need is the guest data, segments, offers, and marketing tools you already have. Brands running 1:1 AI-personalized offers are seeing offer revenue up 35%+ and conversion up 60% vs. traditional offers, all while lowering discount costs.

But how do I use the tech?

During a free webinar, "The 1:1 Personalization Playbook: Using AI to send every guest their own offer," Rev Ciancio, CMO of Salad House and Hang CEO Matt Smolin, whose platform powers millions of 1:1 AI-personalized offers a month for restaurant brands, will walk through how that personalization is finally possible, how restaurant teams are using it today, and the exact prompts you can adapt with tools like ChatGPT and Claude to start testing personalized offers inside your own workflow.

The duo will connect the playbook to the real-world problems multi-unit brands face: guest retention, discount strategy, campaign performance and execution across locations. Attendees will leave with a practical personalization playbook, a step-by-step prompt guide, and a sharper way to think about relevance, discount efficiency, and guest-level offers across your locations.

What you'll learn:

• What true 1:1 personalization looks like in 2026, and how it differs from segmentation
• How restaurant brands are running AI-personalized offers today.
• Where teams are seeing lift in revenue, redemption, and discount efficiency.
• The four-step path to testing 1:1 offers without rebuilding your stack.
• The exact prompts marketers can adapt for their own campaigns.

Meet the speakers

Matt Smolin
Co-Founder & CEO
Hang

Matt Smolin is the Co-Founder and CEO of Hang, the AI-native customer experience platform for restaurant brands, powering personalized Offers, Loyalty, and Data all in an AI-first way. Matt and the Hang team have been pioneers in bringing AI to the restaurant industry, the first to put an AI chat interface on top of restaurant data, bring AI-powered offers, launch AI dashboarding, and now power true 1:1 personalization for restaurant brands, automatically through AI. Today Hang powers solutions for hundreds of brands and sends millions of AI offers a month, all showing drastic improvements in redemption and net revenue while sharply reducing discount costs. Matt started Hang on a simple bet: the best hospitality experiences are at your local mom-and-pop cafe, where the cashier knows your name and your order. With AI, we can finally bring that experience to every one of your guests, everywhere, automatically and at scale.

David "Rev" Ciancio
Chief Marketing Officer
Salad House & Handcraft Burgers and Brew

Rev Ciancio is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an "expert burger taster," pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.

Meet the moderator

Cherryh Cansler
Publisher of FastCasual.com
Connect Media

Cherryh Cansler is Publisher of FastCasual.com and Vice President of Connect Food. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.